As a business owner, you will be well aware of business apps . Every company that wants to exploit the digital age is embracing mobile technology such as apps. The benefits are varied and wide-ranging, and without one, your business has less chance of succeeding. Apps are a no brainer then, but how do you create one? Strategy Firstly, figure out what you want your app to achieve. Creating an app is a lot like creating a business plan or a marketing strategy. You need specific, codified goals and targets that you want to hit. The benefit of recording your strategy is that you can control the creation from start to finish. Even the smallest details can have the biggest effect, so you can ask yourself what difference it will make to the result. In basic terms, a strategy organizes the process and weans out any mistakes. Research Don’t assume that your customer base will flock to the app just because apps are popular. Market research is the key to success because it tells y